DIANS
Introducing "Not Chocolate" by Dians, a bold marketing campaign that ingeniously plays with the restrictions around naming their sugar-free chocolate bars. The ads effectively directed viewers to Dians' online shop, where they could have their "Not Chocolate" delivered straight to their door the next day.
Leveraging the legal limitations, we crafted a series of online and social media ads featuring stunning close-ups of chocolate and its ingredients, enticing viewers with the allure of traditional chocolate. However, the punchline was the reveal: Dians' bars are not chocolate, as they contain no artificial sugar. This clever twist not only highlights the uniqueness of Dians' products but also sheds light on the excessive sugar content found in traditional chocolates.
Thanks Team!